It’s a wrap: candy bar wrapper promotion

Here’s a candy bar wrapper I did with designer Julie Miller that’s kind of cool, right? This was a “golden ticket” idea we came up with — my son and I love reading Roald Dahl — so the brilliant British author is the inspiration behind this Willy Wonka-ish marketing promotion. Who knew? Now you do.

Best part: I asked for several samples for my portfolio, and thus got a rapidly-dwindling stash of dark chocolate bars (sans golden tickets, alas) that I could raid whenever I got peckish.

Candy Bar Wrap_vF

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Filed under insurance, packaging, print, sales

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