Plymouth Rock Assurance pedicab ad wrap

Photo: Our newest advertiser Plymouth Rock Assurance, pic taken where else but in front of Plymouth Rock--please contact them for all your insurance needs

Gorgeous!

Here’s Plymouth Pedicabs’ new Plymouth Rock Assurance bike wrap — in front of the actual Plymouth Rock monument (which is a bit of a letdown, btw…the real rock is quite smaller than you’d think, probably because tourists used to chip off souvenirs, if you can believe it).

I suggested Plymouth Rock, a car insurance company, think a little differently about how it gets its brand message across…hence the bike pedicab wrap, featuring one of its cool customer benefits, Get Home Safe, which gives you a free cab ride (or in this case, perhaps a pedicab ride) home if you’re not up to driving.

If you’re visiting Plymouth this summer, be on the lookout for this little number. Maybe even take it out for spin–and let someone else do the peddling for once.

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Filed under advertising, consumer / B2C, insurance, print, sales

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