cheat sheet: writing style guide for Plymouth Rock

Here’s a quick how-to writing style guide I suggested Plymouth Rock hand out to all of its employees…the 10 commandments of writing, if you will. The plan is to create a one-sided piece that people can stick up in their cubes and refer to when they have to write something. This mini-guide is a companion piece to a longer, more traditional brand guidelines book–I wrote the sections on branding and writing in that as well; this little baby is an offshoot of that. Some cute writing spawn for the corporate masses.

Kinda cool, right?

Now the company will have a quick way to stay on-message and sound consistent (and smart) when they’re communicating to the outside world about the wonders of Plymouth Rock Assurance. Yay.

Cheat Sheet_v2To see a bigger version, you can click this pdf link: Cheat Sheet_v2.

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Filed under consumer / B2C, insurance, online, print, sales

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