How would you rate your marketing materials: your blog (do you have one?), tweets and posts, website, brochures, sales letters, presentations…be honest!
Do your pieces emphasize your business more than your customers’? They shouldn’t.
Who is your audience? How are you trying to reach them? What are you trying to say?
What you write, and how you write it, is often the first impression your clients will have of your business. And ineffective or bad writing will be their only impression. Not to freak you out or anything, but your marketing is a reflection of you and your business–and how you do business.
Since 2002, Mercury Communications has specialized in writing and editing for businesses and financial services companies. My clients range from small independent retailers to some of the world’s largest corporations: hotels, banks, insurance companies…Check out my work, read my blog, and feel free to contact me to learn more about how I can help you and your business.
what: national financial advisor recruiting drive / flash animation banners
The financial services industry is on the rebound. Merrill is growing, fast. This series of flash ads targeted both experienced financial advisors and career-changers from non-finance backgrounds: vets/military, sales, disgruntled corporate people, and so on.
Can’t see it? Just click on an image to enlarge it.