Category Archives: insurance

infographics tell the story

You’re the type to stay on top of the latest trends. Right? I don’t need to tell you that infographics are red-hot right now. Ooo-eee, honey! No matter how grown up and sophisticated we get, people still like to look at pictures when they read something. Graphics help us process information faster, especially now that we’re bombarded with endless amounts of data and news.

Infographics help companies look on-trend as they present otherwise dry information in easy-to-digest nuggets—kinda like the chicken nuggets of news (only without the pink slime). Infographics are also a lot more fun to write (and read) than more traditional print pieces, like brochures. Here’s an infographic I did recently for Plymouth Rock about why insurance matters, and why consumers need to have it. Click on this PDF link to see a more readable version: http://www.prac.com/public/Plymouthrock/staticfiles/PDF/Why_Insurance_Matters_Infographic_vFinal.pdf

[Designer: Julie Miller]

Print

Advertisements

Leave a comment

Filed under advertising, consumer / B2C, insurance, online, print

Plymouth Rock Assurance updates its image

Be there, or be square, baby: innovate, or die.

Plymouth Rock Assurance (a regional insurance company with $1 billion in premiums) is slowly updating its image, starting with how it communicates with its independent agents, who are the backbone of their business.

Based on the creative team’s input, this invitation is for an event at a much hipper venue (the ICA Boston) than their typical choice, a characterless hotel conference room. If you’re telling your people to be innovative, then walk the talk and host your event in the epicenter of Boston’s Waterfront Innovation District. Am I right?

The invite also uses humor–my favorite weapon–to get the message across about how insurance agents can be innovative, too (check out the timeline on the flip side of the invite).

For a better view of the invitation, please click on the link just above the first graphic. Cutting and pasting graphics into WordPress is a pain.

AQM Invite_final3

[Designer: Julie Miller]

Leave a comment

Filed under insurance, print, sales

welcome

Hello there! Thanks for stopping by.

How would you rate your marketing materials: your blog (do you have one?), tweets, websites, brochures, sales letters, presentations…be honest!

Do your pieces emphasize your business more than your customers’?  They shouldn’t.

Who is your audience? How are you trying to reach them? What are you trying to say?

What you write, and how you write it, is often the first impression your clients will have of your business. And ineffective or bad writing will be their only impression. Not to freak you out or anything, but your marketing is a reflection of you and your business—and how you do business.

Since 2002, Mercury Communications has specialized in writing and editing for businesses and financial services companies. My clients range from small independent retailers to some of the world’s largest corporations: hotels, banks, insurance companies…Check out my work, read my blog, and feel free to contact me to learn more about how I can help you and your business.

Thanks!

Leave a comment

Filed under consumer / B2C, financial services, flash, hospitality, insurance, online, philanthropy, print, retail, web

Liberty Mutual Foundation

I helped concept and write a huge chunk of Liberty Mutual Foundation’s annual report of philanthropic giving this year. Check it out!

You can click the link above, or cut and paste this URL into your browser:

http://www.libertymutualimages.com/Foundation_Report/2010/2010_FoundationReport.pdf

(image: libertymutualgroup.com)

Leave a comment

Filed under insurance, philanthropy, print