It’s moving day in Boston, which means that thousands of college students and others are descending upon our fair city. It’s also a trash-picker’s paradise, with random book shelves, couches and old TV sets lining the sidewalks.
Plymouth Rock wants to get the word out about their brand to these students and their parents who are seeing their kids off to college. The company will rotate these trucks around the city, mainly the Fenway area, during the next couple of weeks. If you see one, let me know!
Here’s a candy bar wrapper I did with designer Julie Miller that’s kind of cool, right? This was a “golden ticket” idea we came up with — my son and I love reading Roald Dahl — so the brilliant British author is the inspiration behind this Willy Wonka-ish marketing promotion. Who knew? Now you do.
Best part: I asked for several samples for my portfolio, and thus got a rapidly-dwindling stash of dark chocolate bars (sans golden tickets, alas) that I could raid whenever I got peckish.
You’re the type to stay on top of the latest trends. Right? I don’t need to tell you that infographics are red-hot right now. Ooo-eee, honey! No matter how grown up and sophisticated we get, people still like to look at pictures when they read something. Graphics help us process information faster, especially now that we’re bombarded with endless amounts of data and news.
Infographics help companies look on-trend as they present otherwise dry information in easy-to-digest nuggets—kinda like the chicken nuggets of news (only without the pink slime). Infographics are also a lot more fun to write (and read) than more traditional print pieces, like brochures. Here’s an infographic I did recently for Plymouth Rock about why insurance matters, and why consumers need to have it. Click on this PDF link to see a more readable version: http://www.prac.com/public/Plymouthrock/staticfiles/PDF/Why_Insurance_Matters_Infographic_vFinal.pdf
[Designer: Julie Miller]
Be there, or be square, baby: innovate, or die.
Plymouth Rock Assurance (a regional insurance company with $1 billion in premiums) is slowly updating its image, starting with how it communicates with its independent agents, who are the backbone of their business.
Based on the creative team’s input, this invitation is for an event at a much hipper venue (the ICA Boston) than their typical choice, a characterless hotel conference room. If you’re telling your people to be innovative, then walk the talk and host your event in the epicenter of Boston’s Waterfront Innovation District. Am I right?
The invite also uses humor–my favorite weapon–to get the message across about how insurance agents can be innovative, too (check out the timeline on the flip side of the invite).
For a better view of the invitation, please click on the link just above the first graphic. Cutting and pasting graphics into WordPress is a pain.
[Designer: Julie Miller]
To much of the world right now, Wall Street is a dirty word (well, two dirty words).
But for people in finance, Wall Street is still the Street, the heart of the most exciting and diverse city in the world. Capco consultants live and breathe finance. Most, like the guys in these print and billboard ads, know Wall Street. They understand the financial industry and the challenges it faces. They’ve been through it all, and they care about the future of the industry.
Capco consultants also know that, no matter who’s trying to Occupy it, Wall Street finance, in whatever form it takes in the future, is what makes businesses, and thus our economy, run. On the Street, and everywhere else for that matter, finance may not be too big to fail, but it’s here to stay. And Capco will help its clients stay a step ahead of what’s next.