It’s moving day in Boston, which means that thousands of college students and others are descending upon our fair city. It’s also a trash-picker’s paradise, with random book shelves, couches and old TV sets lining the sidewalks.
Plymouth Rock wants to get the word out about their brand to these students and their parents who are seeing their kids off to college. The company will rotate these trucks around the city, mainly the Fenway area, during the next couple of weeks. If you see one, let me know!
Here’s a candy bar wrapper I did with designer Julie Miller that’s kind of cool, right? This was a “golden ticket” idea we came up with — my son and I love reading Roald Dahl — so the brilliant British author is the inspiration behind this Willy Wonka-ish marketing promotion. Who knew? Now you do.
Best part: I asked for several samples for my portfolio, and thus got a rapidly-dwindling stash of dark chocolate bars (sans golden tickets, alas) that I could raid whenever I got peckish.
You’re the type to stay on top of the latest trends. Right? I don’t need to tell you that infographics are red-hot right now. Ooo-eee, honey! No matter how grown up and sophisticated we get, people still like to look at pictures when they read something. Graphics help us process information faster, especially now that we’re bombarded with endless amounts of data and news.
Infographics help companies look on-trend as they present otherwise dry information in easy-to-digest nuggets—kinda like the chicken nuggets of news (only without the pink slime). Infographics are also a lot more fun to write (and read) than more traditional print pieces, like brochures. Here’s an infographic I did recently for Plymouth Rock about why insurance matters, and why consumers need to have it. Click on this PDF link to see a more readable version: http://www.prac.com/public/Plymouthrock/staticfiles/PDF/Why_Insurance_Matters_Infographic_vFinal.pdf
[Designer: Julie Miller]