Category Archives: print

Plymouth Rock Assurance updates its image

Be there, or be square, baby: innovate, or die.

Plymouth Rock Assurance (a regional insurance company with $1 billion in premiums) is slowly updating its image, starting with how it communicates with its independent agents, who are the backbone of their business.

Based on the creative team’s input, this invitation is for an event at a much hipper venue (the ICA Boston) than their typical choice, a characterless hotel conference room. If you’re telling your people to be innovative, then walk the talk and host your event in the epicenter of Boston’s Waterfront Innovation District. Am I right?

The invite also uses humor–my favorite weapon–to get the message across about how insurance agents can be innovative, too (check out the timeline on the flip side of the invite).

For a better view of the invitation, please click on the link just above the first graphic. Cutting and pasting graphics into WordPress is a pain.

AQM Invite_final3

[Designer: Julie Miller]

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Filed under insurance, print, sales

Capco

To much of the world right now, Wall Street is a dirty word (well, two dirty words).

But for people in finance, Wall Street is still the Street, the heart of the most exciting and diverse city in the world. Capco consultants live and breathe finance. Most, like the guys in these print and billboard ads, know Wall Street. They understand the financial industry and the challenges it faces. They’ve been through it all, and they care about the future of the industry.

Capco consultants also know that, no matter who’s trying to Occupy it, Wall Street finance, in whatever form it takes in the future, is what makes businesses, and thus our economy, run. On the Street, and everywhere else for that matter, finance may not be too big to fail, but it’s here to stay. And Capco will help its clients stay a step ahead of what’s next.

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Filed under advertising, financial services, print

welcome

Hello there! Thanks for stopping by.

How would you rate your marketing materials: your blog (do you have one?), tweets, websites, brochures, sales letters, presentations…be honest!

Do your pieces emphasize your business more than your customers’?  They shouldn’t.

Who is your audience? How are you trying to reach them? What are you trying to say?

What you write, and how you write it, is often the first impression your clients will have of your business. And ineffective or bad writing will be their only impression. Not to freak you out or anything, but your marketing is a reflection of you and your business—and how you do business.

Since 2002, Mercury Communications has specialized in writing and editing for businesses and financial services companies. My clients range from small independent retailers to some of the world’s largest corporations: hotels, banks, insurance companies…Check out my work, read my blog, and feel free to contact me to learn more about how I can help you and your business.

Thanks!

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Filed under consumer / B2C, financial services, flash, hospitality, insurance, online, philanthropy, print, retail, web

Liberty Mutual Foundation

I helped concept and write a huge chunk of Liberty Mutual Foundation’s annual report of philanthropic giving this year. Check it out!

You can click the link above, or cut and paste this URL into your browser:

http://www.libertymutualimages.com/Foundation_Report/2010/2010_FoundationReport.pdf

(image: libertymutualgroup.com)

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Filed under insurance, philanthropy, print