It’s moving day in Boston, which means that thousands of college students and others are descending upon our fair city. It’s also a trash-picker’s paradise, with random book shelves, couches and old TV sets lining the sidewalks.
Plymouth Rock wants to get the word out about their brand to these students and their parents who are seeing their kids off to college. The company will rotate these trucks around the city, mainly the Fenway area, during the next couple of weeks. If you see one, let me know!
Chop chop! It’s nice to mix it up and take a break from writing financial and insurance stuff.
Check out this fun and fabulous website I wrote for LGF Cooking School.
The link is right here: http://www.lgfcookingschool.com/
Here’s a candy bar wrapper I did with designer Julie Miller that’s kind of cool, right? This was a “golden ticket” idea we came up with — my son and I love reading Roald Dahl — so the brilliant British author is the inspiration behind this Willy Wonka-ish marketing promotion. Who knew? Now you do.
Best part: I asked for several samples for my portfolio, and thus got a rapidly-dwindling stash of dark chocolate bars (sans golden tickets, alas) that I could raid whenever I got peckish.
“Driving the Continuum” wasn’t my choice for a title. It doesn’t mean much to me (my reaction was: “the continuum of what?”) but: besides the title, I wrote the website copy for for Eagle’s upcoming client conference. You can visit the site (and even sign up for the conference if you want to) at: http://www.eagleclientconference.com/.
Be there, or be square, baby: innovate, or die.
Plymouth Rock Assurance (a regional insurance company with $1 billion in premiums) is slowly updating its image, starting with how it communicates with its independent agents, who are the backbone of their business.
Based on the creative team’s input, this invitation is for an event at a much hipper venue (the ICA Boston) than their typical choice, a characterless hotel conference room. If you’re telling your people to be innovative, then walk the talk and host your event in the epicenter of Boston’s Waterfront Innovation District. Am I right?
The invite also uses humor–my favorite weapon–to get the message across about how insurance agents can be innovative, too (check out the timeline on the flip side of the invite).
For a better view of the invitation, please click on the link just above the first graphic. Cutting and pasting graphics into WordPress is a pain.
[Designer: Julie Miller]