To much of the world right now, Wall Street is a dirty word (well, two dirty words).
But for people in finance, Wall Street is still the Street, the heart of the most exciting and diverse city in the world. Capco consultants live and breathe finance. Most, like the guys in these print and billboard ads, know Wall Street. They understand the financial industry and the challenges it faces. They’ve been through it all, and they care about the future of the industry.
Capco consultants also know that, no matter who’s trying to Occupy it, Wall Street finance, in whatever form it takes in the future, is what makes businesses, and thus our economy, run. On the Street, and everywhere else for that matter, finance may not be too big to fail, but it’s here to stay. And Capco will help its clients stay a step ahead of what’s next.
Those Merrill Lynch Wealth Management folks really get it. They care about who you are and what makes you tick; they know exactly what financial issues keep you up at night. MLWM advisors take the time to learn all about you and your family—but not in a creepy, stalkerish way, of course.
Besides knowing what accounts you have (and what you have in them), they know your phone number by heart. They’ll be there for you and your family over the long run. And they’re not shy about calling you and keeping in touch—but only as much as you want them to…
copy targeting local markets (617 = Boston metro area phone exchange) for banner ad, possible signage
Here’s another banner ad targeted to high net worth individuals looking to give back, either by embarking on a second career, maybe for a nonprofit instead of at one of those evil giant squid firms where they made their money, or perhaps pursue their philanthropic interests full-time:
I helped concept and write a huge chunk of Liberty Mutual Foundation’s annual report of philanthropic giving this year. Check it out!
You can click the link above, or cut and paste this URL into your browser:
- (image: libertymutualgroup.com)
It’s pretty damn hard to get someone to click on a banner ad.
In this series by Digitas for Merrill Lynch, I tried to appeal to the emotional side behind the rather overwhelming business of saving and planning for your retirement…by trying to make a stressful situation and process seem more “zen.”
I wanted to convey the fact that ML advisors are real people who can help you achieve your long-term goals so you can enjoy the present moment even more—and who also probably happen to like frosted donuts. Alot.
The creative director forbade us to use the dreaded “Learn more” on any of the call-t0-action buttons, so “What’s your plan?” hopefully will prod YOU to push the button and get on board with your retirement planning…with a ML advisor, of course…if you’re an appropriately high-net-worth(y) individual, that is.
Here is the same copy for a national elevator ad campaign (so business people have something to focus on during those awkward, crowded elevator rides):
Looking at these delicious ads is giving me a serious craving for coffee and donuts — I wonder why?!