Here’s a quick how-to writing style guide I suggested Plymouth Rock hand out to all of its employees…the 10 commandments of writing, if you will. The plan is to create a one-sided piece that people can stick up in their cubes and refer to when they have to write something. This mini-guide is a companion piece to a longer, more traditional brand guidelines book–I wrote the sections on branding and writing in that as well; this little baby is an offshoot of that. Some cute writing spawn for the corporate masses.
Kinda cool, right?
Now the company will have a quick way to stay on-message and sound consistent (and smart) when they’re communicating to the outside world about the wonders of Plymouth Rock Assurance. Yay.
To see a bigger version, you can click this pdf link: Cheat Sheet_v2.
Mercury Communications 